For St. Augustine businesses

Put your business on the map.

Your story. Your storefront. A featured side quest inside the app, with a pin that shows visitors exactly where to find you.

$100 USD / month · No long-term contract · Cancel anytime

Register your interest. No payment or subscription starts today.

Illustrative Free Self-Guided Tours app map on a phone screen with a coral Your business pin, resting in front of an Official Stop of StAugustineTour.com door sign with a QR code
Joining puts your business on the visitor’s map inside the app and on your door in the real world. Every business that joins gets a printed Official Stop sign carrying the St. Augustine mark and a QR code that opens the free app — so walkers know they’ve reached the right place, whether or not they’ve installed it yet.

Illustrative concepts, not released screenshots or final print artwork. Map locations and the example business are for demonstration only; sign size, finish and quantity are agreed when you join. The QR code shown opens staugustinetour.com.

The ground you stand on

You’re not just in a city.
You’re in the story.

St. Augustine has been drawing explorers for over 460 years. That history is why millions of feet walk past your door — and it’s the backdrop your business deserves to be part of.

1565

Where America’s story began

Pedro Menéndez de Avilés founds St. Augustine — the oldest continuously inhabited European-established settlement in the continental United States. Every street your business sits on has been walked for more than four and a half centuries.

1672

The fort that never fell

Workers begin raising the Castillo de San Marcos from coquina stone. It withstood sieges, storms and centuries — and today it anchors the waterfront walk that leads visitors straight into the old city.

1888

The Gilded Age arrives

Henry Flagler opens the Ponce de León Hotel and puts St. Augustine on the map as America’s winter escape. Grand hotels, grand avenues — and a tradition of hospitality your business still carries on.

Today

A city built for wandering

Brick-lined streets, hidden courtyards, centuries of stories around every corner. St. Augustine rewards the curious — and the businesses they discover along the way become part of the memory.

St. George Street at dusk in St. Augustine’s historic district

They came for the history.
They remember what they discovered.

Why become a side quest

What being a stop does for you.

Foot traffic with intent

Tour walkers are already out exploring, already nearby, already looking for what’s next. A side quest turns that moment into a reason to step through your door.

A place on the route

Your business appears as a featured stop alongside the tour — right where visitors are deciding where to wander next, not buried in an ad they’ll scroll past.

Your story, told well

We craft your side quest around what makes you worth discovering — a signature dish, a handmade craft, a story only you can tell. Not a coupon. An invitation.

Keep the tours free

Your participation is what keeps every tour free for every visitor. You’re not just advertising — you’re funding the way people fall in love with this city.

Give them a reason to come inside.

Start with what makes your business yours. A side quest can be simple, memorable and entirely local.

A taste of the city

Invite walkers to discover a signature coffee, a house-made sweet or the dish your regulars come back for.

“Take a coffee detour.”

A find with a story

Give explorers a reason to browse locally made art, meet a maker or find a keepsake with a real connection to the city.

“Find something made here.”

A little extra discovery

Turn an interesting detail, a small experience or a behind-the-scenes story into an invitation worth following.

“Discover the story behind it.”

Illustrative ideas—not existing partner offers.

A brick-lined street in St. Augustine’s historic district

From your idea to their next stop.

  1. 1

    Sign up your business

    Share your location and what you’d love visitors to discover. We’ll discuss how your business could fit alongside a tour.

  2. 2

    Shape a side quest together

    Build a clear invitation around your story, your standout product or an experience that feels natural during a walk.

  3. 3

    Become part of the adventure

    Your featured side quest gives app users an optional local discovery. They choose the detour; you give them a reason to remember it.

Simple monthly participation

One clear price.
You stay in control.

$100USD / month

A featured side quest in Free Self-Guided Tours.

  • An optional featured discovery alongside the mobile tours
  • An invitation built around what makes your business special
  • Support for free self-guided exploration in St. Augustine
  • No long-term contract—cancel anytime

Renews automatically each month until cancelled. Log in to your business account and cancel anytime to stop future renewals.

Register your business now. No payment is taken on this page.

Good questions. Straight answers.

What exactly is a side quest?

An optional local-business discovery alongside a walking tour in the Free Self-Guided Tours mobile app. It gives visitors a reason to step off the main route and discover something worth stopping for at your business. It is clearly marked as a featured local recommendation.

How much does it cost, and how does renewal work?

Participation is $100 USD per month. The subscription renews automatically each month until you cancel. There is no long-term contract: log in to your business account and cancel anytime to stop future renewals.

Do I have to offer a discount?

A side quest can focus on what makes your business special rather than a discount: a signature drink, a handmade product, an interesting story or a small experience. You can suggest an offer if you want one, but a reason to explore is the starting point.

Is this a guarantee of customers or sales?

No. A side quest is a way to introduce your business within the walking-tour experience, not a promise of visits or revenue. Visitors choose whether to take a detour and whether to make a purchase.

Which businesses are a good fit?

St. Augustine cafés, restaurants, independent shops, makers and visitor experiences with something distinctive to discover. Tell us your address and idea so we can discuss how it could fit alongside a tour.

Does signing up start a subscription?

No. This form registers your business for side quest participation. No payment is collected, no billing starts, and no login account is created. Listing publication and subscription setup are separate steps.

A local sweet shop in St. Augustine’s historic district

The best part of a city?
The businesses that make it different.

Let’s give walkers a reason to discover yours.

Put your business in the story

Sign up for a side quest.

Register your St. Augustine business and share the discovery you have in mind. No card needed.

By signing up, you agree we can contact you about your registration.
No payment or card details required. Billing starts only after separate subscription setup.